Peter Frühmann

Stories to fuel transformation and innovation


There was a moment when we had words and language, when we were able to express ourselves in more than sounds, symbols, sculptures and drawings. That moment we started to explain the world around us, our personal lives and our lives within communities and society in general.

Stories play an important role in the development of cognition, social skills, meaning- and sensemaking and thus understanding. Stories engage, make curious, ingnite empathy and connect.


This is why I believe that  narratives and stories, and narrative approaches and methods are  indispensable and widely applicable in many fields in society today: in education, in change and/or transformations of communities and organisations, in health care and in public services. Working with stories can contribute to cohesion and resilience, to planning strategies and concrete actions for the future and to commitment to these actions.


I am proud to be a member of a worldwide network of story workers who encourage and inspire me on a daily basis and keep my fire burning and my knowledge growing. I am happy to pass it on to clients and to projects I’m involved in.



This is what others discovered about the power of working with stories >


There are people. There are stories. Stories help us to adapt and to connect.

Partner in European projects