Vision
To create inspiring, compelling and sustainable stories which connect businesses, brands and people.
Mission
Inspire people. Create connection.

Peter Frühmann, BA, BSc
More than 30 years experience in the communication business. Worked as a designer, copywriter and strategist at international agencies. I have created award winning campaigns, but I also know how a rejected campaign feels. I can distinguish clearly the difference between a good and a bad story. I have a passion for active storytelling and have published two books about stories and storytelling*. 15 years ago I started my own communications agency, so I know from first hand experience what it means to run a business. I love traveling, hiking, tennis, cooking, literature, music and of course, storytelling. You can always tempt me with a good story or Manner Schnitten from Austria.

My ‘mentor’
Michel de Montaigne (1533 – 1592), French politician, traveller, philosopher
One of the most modern thinkers of his and this time (he died too early). I admire his sense of humour, his sense of perspective and his unrational sense that our mind and stories are part of our body and that with that body we are connected to the whole of society and nature. In his famous 'Essays' he writes about that without abstract reasoning, on the contrary: he uses his personal experiences and feelings as a nobleman, politician, traveller and as a human being. A bag of stories, a true storyteller with whom I feel at home.