Just like humans, organizations (and their brands) need a credible, authentic story to inspire. Otherwise, 'image' no more than window dressing, not congruent with the identity and therefore not credible. Like "The Little Prince" said "What I see is just a shell. The most important is invisible ..." In developing a brand or for a brand (or a team or the organization as a whole) and the positioning of brand or organization storytelling can be employed as an effective aid.

Story Collecting is Idea Collecting
What are the stories around on the brand? What has one experienced in the past? What were success stories and even better - on which has one stumbled? Who had "silly" ideas, who were the real heroes? In Story Collecting Sessions we discover those stories and we analyze their meaning and value. Co-creation at its best .

Story Development
Creating a story is the activation of the existing and creating new ideas. Story Collecting helps us (to say the least) to 'remix' existent, rejected and yet to discover creative ideas into a new and authentic story. After all, it springs from the brains of your organization or team. Telling the story (either positioning- or brand-) means the interpretations of the present plus the ideas within an experiential context. That means a translation of the story to internal and external communications in all forms and through all (social) media. It becomes a trans-medial story.

The story continues
A story has a beginning, a middle and an end. But your brand story does not stop. It needs to be continued. It has to allow participation of your audience end to encourage sharing through different ways and the platforms mentioned above.