In Story Collecting Sessions we unlock the core theme, values and (meta) narratives that explain what is really important for the people involved. These sessions differ from traditional focus group sessions as Story Collecting - through personal experiences and stories - penetrates the underlying emotional patterns and their relevance to the leader himself, the organization and her culture or identity.

Story Collecting could equally be applied to customers, consumers and other stakeholders. How do they experience your organization or brand?
In all cases it will lead to the development of a story - your story or the story of your organization- or brand(values) - that connects with the personal stories of your internal or external audiences.

The model of the Narrative Universe describes the necessity and usefulness of Story Collecting. We try to make this clear in a simple Prezi presentation, but we'll be delighted to tell you more about it in person.